Resume

Led content strategy for AI features, shaping conversational UX across rule-based and generative features
Managed and mentored writers, building team quality and structure
Built scalable content systems that improved consistency and speed across product teams
Influenced product roadmaps by embedding content strategy into the design process
Established governance standards and voice alignment across platforms
Directed crisis content strategy for urgent, high-impact business needs
Developed onboarding and lifecycle strategies that improved user retention

2023-Present | Senior Content Writer | Identity verification

Led and mentored a team of content writers, cultivating high performance through coaching, feedback, and process improvement.
Defined and executed content strategies aligned with product and brand goals, increasing engagement and satisfaction across digital touchpoints.
Partnered with cross-functional teams to deliver cohesive, accessible user experiences across web, email, and support channels.
Championed content governance, developing scalable guidelines that ensured consistency and quality across all outputs.
Played a lead role in crisis response and high-priority communication efforts, balancing clarity and urgency in time-sensitive scenarios.
Measured and refined content strategies using analytics, audits, and user feedback, driving continuous optimization.

2022-Present | Senior Content Designer | Software application

Served as lead content strategist for AI features, shaping content from concept through launch across natural-language features and in-app messaging.
Defined and maintained content frameworks and voice guidelines across the design system to support scalable, cross-functional product development.
Collaborated with product and design leadership to embed content strategy into the product roadmap, aligning messaging with user needs and business goals.
Facilitated stakeholder workshops to incorporate cross-disciplinary feedback into user-facing content.
Led initiatives to align UI copy, transactional messaging, and notifications with brand voice and accessibility best practices.
Conducted research-informed evaluations of content performance and iterated on strategy to increase clarity and reduce friction.

2022 | Content Designer | Fintech

Shaped strategic messaging for mobile and web fintech platforms, aligning content with user needs, product goals, and compliance requirements.
Led development of content components and voice frameworks to ensure consistency across the product ecosystem.
Collaborated on testing and research initiatives to validate content decisions and inform future iterations.
Designed content with a future-focused mindset, anticipating scaling needs and supporting long-term usability.

2020-2022 | Brand Designer | Mobile entertainment

Owned content strategy across the brand ecosystem, aligning user communications with company goals and GTM priorities.
Led copy direction for global app store optimization and partner marketing with Apple, Disney, and Snapchat.
Defined and executed lifecycle content strategies, driving engagement and retention across the user journey.
Conducted competitive research and performance analysis to optimize messaging and campaign outcomes.

2013-2020 | Content Designer | Healthcare

Managed strategy and content delivery for 60+ clients, driving full-cycle marketing for healthcare, wellness, and dental practices.
Led content marketing, branding, and training initiatives across platforms including email, blog, SEO, white papers, and social media.
Developed analytics dashboards and reports to evaluate content performance and support data-informed decision-making.
Owned quality control, messaging strategy, and research for all external communications.
Acted as project lead for high-value accounts, guiding execution from concept through delivery.

Education

2016

Bachelor of Arts – English-Creative Writing – Magna Cum Laude Honors Graduate

2022

Google UX Design Professional Certificate

2023

Prompt engineering for ChatGPT

2023

Pendo

2023

Pendo

Product design
Content design
Information architecture
Product analytics
Brand design
Technical documentation
Technical writing
User experience design
User experience research
Prototyping
User testing
Strategic content creation
Full-cycle user journey communication
Brand positioning and communication strategy
App store optimization, positioning, and strategy
Keyword research and optimization
Go-to-Market communication strategy
HTML
CSS
Adobe Creative Suite, Google, Microsoft, Figma, Zendesk, Pendo, Jira, and Confluence