Resume
Highlights
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Led content strategy for AI features, shaping conversational UX across rule-based and generative features
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Managed and mentored writers, building team quality and structure
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Built scalable content systems that improved consistency and speed across product teams
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Influenced product roadmaps by embedding content strategy into the design process
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Established governance standards and voice alignment across platforms
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Directed crisis content strategy for urgent, high-impact business needs
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Developed onboarding and lifecycle strategies that improved user retention
Professional experience
2023-Present | Senior Content Writer | Identity verification
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Led and mentored a team of content writers, cultivating high performance through coaching, feedback, and process improvement.
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Defined and executed content strategies aligned with product and brand goals, increasing engagement and satisfaction across digital touchpoints.
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Partnered with cross-functional teams to deliver cohesive, accessible user experiences across web, email, and support channels.
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Championed content governance, developing scalable guidelines that ensured consistency and quality across all outputs.
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Played a lead role in crisis response and high-priority communication efforts, balancing clarity and urgency in time-sensitive scenarios.
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Measured and refined content strategies using analytics, audits, and user feedback, driving continuous optimization.
2022-Present | Senior Content Designer | Software application
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Served as lead content strategist for AI features, shaping content from concept through launch across natural-language features and in-app messaging.
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Defined and maintained content frameworks and voice guidelines across the design system to support scalable, cross-functional product development.
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Collaborated with product and design leadership to embed content strategy into the product roadmap, aligning messaging with user needs and business goals.
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Facilitated stakeholder workshops to incorporate cross-disciplinary feedback into user-facing content.
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Led initiatives to align UI copy, transactional messaging, and notifications with brand voice and accessibility best practices.
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Conducted research-informed evaluations of content performance and iterated on strategy to increase clarity and reduce friction.
2022 | Content Designer | Fintech
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Shaped strategic messaging for mobile and web fintech platforms, aligning content with user needs, product goals, and compliance requirements.
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Led development of content components and voice frameworks to ensure consistency across the product ecosystem.
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Collaborated on testing and research initiatives to validate content decisions and inform future iterations.
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Designed content with a future-focused mindset, anticipating scaling needs and supporting long-term usability.
2020-2022 | Brand Designer | Mobile entertainment
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Owned content strategy across the brand ecosystem, aligning user communications with company goals and GTM priorities.
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Led copy direction for global app store optimization and partner marketing with Apple, Disney, and Snapchat.
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Defined and executed lifecycle content strategies, driving engagement and retention across the user journey.
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Conducted competitive research and performance analysis to optimize messaging and campaign outcomes.
2013-2020 | Content Designer | Healthcare
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Managed strategy and content delivery for 60+ clients, driving full-cycle marketing for healthcare, wellness, and dental practices.
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Led content marketing, branding, and training initiatives across platforms including email, blog, SEO, white papers, and social media.
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Developed analytics dashboards and reports to evaluate content performance and support data-informed decision-making.
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Owned quality control, messaging strategy, and research for all external communications.
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Acted as project lead for high-value accounts, guiding execution from concept through delivery.
Education
2016
Southern New Hampshire University | Bachelor’s Degree
Bachelor of Arts – English-Creative Writing – Magna Cum Laude Honors Graduate
2022
Google | Professional Certificate
Google UX Design Professional Certificate
2023
Vanderbilt University | Professional Certificate
Prompt engineering for ChatGPT
2023
Product Management Professional Certificate
Pendo
2023
Product Analytics Professional Certificate
Pendo
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Product design
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Content design
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Information architecture
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Product analytics
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Brand design
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Technical documentation
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Technical writing
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User experience design
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User experience research
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Prototyping
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User testing
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Strategic content creation
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Full-cycle user journey communication
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Brand positioning and communication strategy
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App store optimization, positioning, and strategy
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Keyword research and optimization
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Go-to-Market communication strategy​
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HTML
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CSS
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Adobe Creative Suite, Google, Microsoft, Figma, Zendesk, Pendo, Jira, and Confluence