Resume

2022-Present

UX Content Writer

Strategic content creation and information architecture design. Collaborated with UX designers, product development teams, and other stakeholders to provide user-focused content solutions for mobile and web app interfaces. Developed content patterns and components to deliver a consistent brand voice. Maintained content standards in tandem with marketing and customer service content writers while developing best practices for both internal and external communications. Developed a content delivery system to streamline deliverables and improve content integrity with research, insights, and competitive analysis. Worked with the UX Content team to create intuitive, sustainable content structures in anticipation of future user and business goals.

2020-2022

Brand Writer

Strategic full-cycle copywriting, including research, planning, iterations, and cross-team collaboration. Strategic brand positioning
and communication. Planning and execution of copy strategies for GTM feature releases including, but not limited to in-app assets, blogs, internal and external communication, video scripts, social posts, and feature branding. Strategic ASO copywriting and positioning for app titles, short descriptions, long descriptions, screenshots, and preview videos for Google Play and the App Store. Early lifecycle positioning and copywriting for UA and reactive assets featured on socials and Google UAC. Brand ASO positioning and strategy for global markets. Ongoing competitive research and analysis. Other writing projects include copy for event launches, in-app communications, press releases, and blogs.
Collaboration with other marketing teams and product, creative, social, and community teams.

2013-2020 

Copywriter

Dedicated team component, content creation, analytics monitoring, proofing and quality control, strategic branding and communication planning, SEO writing, medical research and writing, project management.

2012-2021

Independent Freelance Projects

Including but not limited to: strategic copy planning for web and landing pages, social media management, internal corporate communications, ad copy, light design and web page building, brand building, project management, and account management.

2016

Southern New Hampshire University | Bachelor’s Degree

Bachelor of Arts – English-Creative Writing  – Magna Cum Laude Honors Graduate

2022

Coursera | Professional Certificate

Google UX Design Professional Certificate

• Extensive writing experience including marketing copy, B2B & B2C communication, UX content writing, microscopy, long and short-form copy, social media copy, and sales copy

• Strategic content creation

• Full-cycle user journey communication

• Brand positioning and communication strategy

• ASO positioning and strategy

• Keyword research and optimization

• SEO-focused writing

• Go-to-Market communication strategy​

• Adobe Creative Suite, Google, and
  Microsoft products, Figma, Zendesk, Jira,
  and Confluence