Resume

Work
Experience

2020-Present

Brand Writer

Strategic full-cycle copywriting, including research, planning, iterations, and cross-team collaboration. Strategic brand positioning
and communication. Planning and execution of copy strategies for GTM feature releases including, but not limited to in-app assets, blogs, internal and external communication, video scripts, social posts, and feature branding. Strategic ASO copywriting and positioning for app titles, short descriptions, long descriptions, screenshots, and preview videos for Google Play and the App Store. Early lifecycle positioning and copywriting for UA and reactive assets featured on socials and Google UAC. Brand ASO positioning and strategy for global markets. Ongoing competitive research and analysis. Other writing projects include copy for event launches, in-app communications, press releases, and blogs.
Collaboration with other marketing teams and product, creative, social, and community teams.

2013-2020 

Copywriter

Dedicated team component, content creation, analytics monitoring, proofing and quality control, strategic branding and communication planning, SEO writing, medical research and writing, project management.

2012-Present

Independent Freelance Projects

Including but not limited to: strategic copy planning for web and landing pages, social media management, internal corporate communications, ad copy, light design and web page building, brand building, project management, and account management.

Education

2016

Southern New Hampshire University | Bachelor’s Degree

Bachelor of Arts – English-Creative Writing  – Magna Cum Laude Honors Graduate

2022

Coursera | Professional Certificate

Google UX Design Professional Certificate

Skills
& Expertise

  • Extensive writing experience including marketing copy, B2B & B2C communication, UX writing, long and short form copy, social media copy, and sales copy

  • Strategic content creation

  • Full-cycle user journey communication

  • Brand positioning and communication strategy

  • ASO positioning and strategy

  • Keyword research and optimization

  • SEO-focused writing

  • Go-to-Market communication strategy​

  • Adobe Creative Suite, Google, and
    Microsoft products, Figma, Zendesk, Jira,
    and Confluence