UX Content Writer
Strategic content creation and information architecture design. Collaborated with UX designers, product development teams, and other stakeholders to provide user-focused content solutions for mobile and web app interfaces. Developed content patterns and components to deliver a consistent brand voice. Maintained content standards in tandem with marketing and customer service content writers while developing best practices for both internal and external communications. Developed a content delivery system to streamline deliverables and improve content integrity with research, insights, and competitive analysis. Worked with the UX Content team to create intuitive, sustainable content structures in anticipation of future user and business goals.
Strategic full-cycle copywriting, including research, planning, iterations, and cross-team collaboration. Strategic brand positioning
and communication. Planning and execution of copy strategies for GTM feature releases including, but not limited to in-app assets, blogs, internal and external communication, video scripts, social posts, and feature branding. Strategic ASO copywriting and positioning for app titles, short descriptions, long descriptions, screenshots, and preview videos for Google Play and the App Store. Early lifecycle positioning and copywriting for UA and reactive assets featured on socials and Google UAC. Brand ASO positioning and strategy for global markets. Ongoing competitive research and analysis. Other writing projects include copy for event launches, in-app communications, press releases, and blogs.
Collaboration with other marketing teams and product, creative, social, and community teams.
Dedicated team component, content creation, analytics monitoring, proofing and quality control, strategic branding and communication planning, SEO writing, medical research and writing, project management.
Independent Freelance Projects
Including but not limited to: strategic copy planning for web and landing pages, social media management, internal corporate communications, ad copy, light design and web page building, brand building, project management, and account management.
Southern New Hampshire University | Bachelor’s Degree
Bachelor of Arts – English-Creative Writing – Magna Cum Laude Honors Graduate
Coursera | Professional Certificate
Google UX Design Professional Certificate
Extensive writing experience including marketing copy, B2B & B2C communication, UX content writing, microscopy, long and short-form copy, social media copy, and sales copy
Strategic content creation
Full-cycle user journey communication
Brand positioning and communication strategy
ASO positioning and strategy
Keyword research and optimization
Go-to-Market communication strategy
Adobe Creative Suite, Google, and
Microsoft products, Figma, Zendesk, Jira,