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Resume

Highlights

  • Led content strategy for AI features, shaping conversational UX across rule-based and generative features

  • Managed and mentored writers, building team quality and structure

  • Built scalable content systems that improved consistency and speed across product teams

  • Influenced product roadmaps by embedding content strategy into the design process

  • Established governance standards and voice alignment across platforms

  • Directed crisis content strategy for urgent, high-impact business needs

  • Developed onboarding and lifecycle strategies that improved user retention

Professional experience

2023-Present | Senior Content Writer | Identity verification

  • Led and mentored a team of content writers, cultivating high performance through coaching, feedback, and process improvement.

  • Defined and executed content strategies aligned with product and brand goals, increasing engagement and satisfaction across digital touchpoints.

  • Partnered with cross-functional teams to deliver cohesive, accessible user experiences across web, email, and support channels.

  • Championed content governance, developing scalable guidelines that ensured consistency and quality across all outputs.

  • Played a lead role in crisis response and high-priority communication efforts, balancing clarity and urgency in time-sensitive scenarios.

  • Measured and refined content strategies using analytics, audits, and user feedback, driving continuous optimization.

2022-Present | Senior Content Designer | Software application

  • Served as lead content strategist for AI features, shaping content from concept through launch across natural-language features and in-app messaging.

  • Defined and maintained content frameworks and voice guidelines across the design system to support scalable, cross-functional product development.

  • Collaborated with product and design leadership to embed content strategy into the product roadmap, aligning messaging with user needs and business goals.

  • Facilitated stakeholder workshops to incorporate cross-disciplinary feedback into user-facing content.

  • Led initiatives to align UI copy, transactional messaging, and notifications with brand voice and accessibility best practices.

  • Conducted research-informed evaluations of content performance and iterated on strategy to increase clarity and reduce friction.

2022 | Content Designer | Fintech

  • Shaped strategic messaging for mobile and web fintech platforms, aligning content with user needs, product goals, and compliance requirements.

  • Led development of content components and voice frameworks to ensure consistency across the product ecosystem.

  • Collaborated on testing and research initiatives to validate content decisions and inform future iterations.

  • Designed content with a future-focused mindset, anticipating scaling needs and supporting long-term usability.

2020-2022 | Brand Designer | Mobile entertainment

  • Owned content strategy across the brand ecosystem, aligning user communications with company goals and GTM priorities.

  • Led copy direction for global app store optimization and partner marketing with Apple, Disney, and Snapchat.

  • Defined and executed lifecycle content strategies, driving engagement and retention across the user journey.

  • Conducted competitive research and performance analysis to optimize messaging and campaign outcomes.

2013-2020 | Content Designer | Healthcare

  • Managed strategy and content delivery for 60+ clients, driving full-cycle marketing for healthcare, wellness, and dental practices.

  • Led content marketing, branding, and training initiatives across platforms including email, blog, SEO, white papers, and social media.

  • Developed analytics dashboards and reports to evaluate content performance and support data-informed decision-making.

  • Owned quality control, messaging strategy, and research for all external communications.

  • Acted as project lead for high-value accounts, guiding execution from concept through delivery.

Education

2016

Southern New Hampshire University | Bachelor’s Degree

Bachelor of Arts – English-Creative Writing  – Magna Cum Laude Honors Graduate

2022

Google | Professional Certificate

Google UX Design Professional Certificate

2023

Vanderbilt University | Professional Certificate

Prompt engineering for ChatGPT

2023

Product Management Professional Certificate

Pendo

2023

Product Analytics Professional Certificate

Pendo

  • Product design

  • Content design

  • Information architecture

  • Product analytics

  • Brand design

  • Technical documentation

  • Technical writing

  • User experience design

  • User experience research

  • Prototyping

  • User testing

  • Strategic content creation

  • Full-cycle user journey communication

  • Brand positioning and communication strategy

  • App store optimization, positioning, and strategy

  • Keyword research and optimization

  • Go-to-Market communication strategy​

  • HTML

  • CSS

  • Adobe Creative Suite, Google, Microsoft, Figma, Zendesk, Pendo, Jira, and Confluence

Skills & Expertise

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© 2022 By Kanyla Wilson
 

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