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Smule Moments
New Feature Release

Scope

Strategic Branding

   Product Name, Positioning & Value Propositions

Launch Copy

   Blog

   FAQs

   In-App Messaging

   Creative Copy

   Video Scripts

   UA & Reactive Copy

Strategic Branding

GTM Feature Release for 'Moments,' a new performance option launched in the Smule app in 2021. Our team worked with the product design and creative teams to develop a communication strategy for the launch.

Feature Release Blog Page Writing Sample
In-App Banner Copy
In-App Message Copy
Feature release FAQs
Feature Release In-App Message
Feature Release Blog Page Writing Sample

Goal

Our user-focused goal was to position the feature as a fresh way to sing for new users and deactivated users through UA and Reactive campaigns on socials and Google UAC, and a fun option for current users looking for new ways to increase

collaboration and enjoy their favorite songs. 

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