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Snapchat Brand Partnership &
Feature Release
Scope
Strategic Branding
Product Name, Positioning & Value Propositions
Launch Copy
Blog
In-App Messaging
Creative Copy
Video Scripts
In-App Style Names
Strategic Branding
Our team was asked to develop a communication strategy to launch a new app feature in collaboration with Snapchat. We created a positioning and messaging strategy for the release while maintaining a consistent brand voice.
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