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Top Spending Paid Ad Text Assets
Scope
Strategic Brand Positioning
Competitive Analysis
Strategic Sales Copywriting
Planning, Execution & Wins
Our team worked to develop text assets for Google UAC campaigns to increase installs during Q4 of 2021. We defined clear positioning based on consumer research and competitive analysis and crafted copy with a cohesive brand voice.
Top-performing texts saw over 20% of total campaign spend and were up to 5% below the campaign average cost per trial.
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