Content strategy + Product vision
I architect scalable content workflows and product-aligned systems that reduce complexity, accelerate product delivery and drive strategic impact.
Content Strategy & Systems Design
I architect scalable content systems that align user needs, business goals, and product strategy. I create clear frameworks, governance models, and patterns that support long-term growth and sustainability.
AI & Agentic Content Design
I lead content strategy for AI-powered experiences, designing prompts, patterns, and language systems that align models with user intent, product logic, and real-world workflows.
End-to-End Product Content Design
I design and evolve product content across the full user journey, partnering with product, design, and engineering to ensure every touchpoint supports clear outcomes.
Cross-Functional Leadership & Alignment
I lead content strategy within cross-functional teams, influencing product direction and aligning stakeholders to deliver cohesive, user-centered experiences.
Research-Driven Decision Making
I ground content strategy in research, data, and testing. I use insights from users and performance metrics to inform decisions, measure impact, and iterate with purpose.
Content Governance, Standards & Quality
I lead content governance efforts that protect brand voice, usability, and accessibility. I create shared standards teams can trust and apply independently.